I’ve been stating for some time that the effort to restore pari-mutuel
wagering in Florida needs leadership. Not only is the lack of leadership
extremely evident, I now see the other glaring issue - lacking the ability to
control the digital conversation. Instructing followers to swam the
Facebook pages of those who oppose them without a short, clear, concise message
points to a lack of leadership, direction and (just a guess) no guidance from
a public relations firm which all amounts to political suicide.
The parties that seek to end greyhound racing has been extremely
clear and precise in their digital message yet we continue to post rambling
personal views, call names and present undocumented statements and wonder why
the public perception of greyhound racing sinks even lower.
Saving pari-mutuel wagering requires leadership that
offers direction, guidance and the ability to formulate a team that can control
the digital conversation so as to point out the qualities of greyhounds and
their culture.
