Greyhound racing needs
to craft a simple yet grabbing message. Social media posts continue to imply
that there are no funds to use for public relations as select committees
choose to use (waste?) money for court, creation of an effective, unified
statement of purpose that speaks to all and not just the choir continues to be nonexistent.
Those
who are against greyhound racing have a 20-year head start of crafting a
concise message that does their job in only 4 words - “greyhound racing is
inhumane”. Their message is clear on what they want the public to believe first
and foremost.
The challenge for all
who want to participate - tell the world in 2 sentences why greyhound racing is
not inhumane.
Then write another 2
sentences as to why greyhound racing is great.
Maybe we will be able
to craft a simple message that will resonate with the public and grabs hold of their attention.
As another message
tells us in less than 4 words - JUST DO IT!
