Greyhound racing needs
to craft a simple yet grabbing message. Social media posts continue to imply
that there are no funds to use for public relations as select committees
choose to use (waste?) money for court, creation of an effective, unified
statement of purpose that speaks to all and not just the choir continues to be nonexistent.
Those
who are against greyhound racing have a 20-year head start of crafting a
concise message that does their job in only 4 words - “greyhound racing is
inhumane”. Their message is clear on what they want the public to believe first
and foremost.
The challenge for all
who want to participate - tell the world in 2 sentences why greyhound racing is
not inhumane.
Then write another 2
sentences as to why greyhound racing is great.
Maybe we will be able
to craft a simple message that will resonate with the public and grabs hold of their attention.
As another message
tells us in less than 4 words - JUST DO IT!
Racing is not Cruel: Greyhounds long history as a sighthound is why the chase makes them happy. They are well cared for, and that makes them "Born to Run, and Fueled By Love!" (That second one is from the CSG, but it is so true). Why gh racing is great: Watching a greyhound in flight is an absolute delight! Come watch the speed and power of a dog that can rival the cheetah!
ReplyDeleteThe problem with (or success of) the animal rights' message is that to respond to such accusatory, inflammatory statements, racing counters with NOTs (e.g. "It's not cruel). Racing needs positives but nothing so silly as "Greyhound racing is awesome."
ReplyDeleteGreyhound racing is a test of canine athleticism.
Racing allows the breed to stay functional, healthy, and provides for genetic diversity.
Racing is highly regulated for the welfare of the Greyhounds because without them, there would be no racing.
Racing combines natural drive, breed fitness, and community behind a historically important breed.