Wednesday, September 25, 2019

Swarm or Reason?


I’ve been stating for some time that the effort to restore pari-mutuel wagering in Florida needs leadership. Not only is the lack of leadership extremely evident, I now see the other glaring issue - lacking the ability to control the digital conversation. Instructing followers to swam the Facebook pages of those who oppose them without a short, clear, concise message points to a lack of leadership, direction and (just a guess) no guidance from a public relations firm which all amounts to political suicide.

The parties that seek to end greyhound racing has been extremely clear and precise in their digital message yet we continue to post rambling personal views, call names and present undocumented statements and wonder why the public perception of greyhound racing sinks even lower. 

Saving pari-mutuel wagering requires leadership that offers direction, guidance and the ability to formulate a team that can control the digital conversation so as to point out the qualities of greyhounds and their culture.