Friday, February 1, 2019

Rumble & Sway


Greyhound racing needs to craft a simple yet grabbing message. Social media posts continue to imply that there are no funds to use for public relations as select committees choose to use (waste?) money for court, creation of an effective, unified statement of purpose that speaks to all and not just the choir continues to be nonexistent.

Those who are against greyhound racing have a 20-year head start of crafting a concise message that does their job in only 4 words - “greyhound racing is inhumane”. Their message is clear on what they want the public to believe first and foremost.

The challenge for all who want to participate - tell the world in 2 sentences why greyhound racing is not inhumane.

Then write another 2 sentences as to why greyhound racing is great.

Maybe we will be able to craft a simple message that will resonate with the public and grabs hold of their attention.

As another message tells us in less than 4 words - JUST DO IT!